Marketing
At Barney and Associates, we know the importance of effective marketing materials. We believe in grabbing the reader's attention and, at the same time, communicating the desired message. Our background as technical writing specialists combines an eye for accuracy with an ear for the right word. We can quickly grasp detailed technical product information and create web content, datasheets, white papers, articles and marketing collateral that effectively communicate even the most complex information. Barney and Associates provides the following types of marketing communication services:- Blogs, white papers, datasheets and product brochures
- Case studies, success stories, solution briefs
- Reviewer's Guides and scientific reports
- Media and trade journal articles
- Sales guides, web sales content and competitive sales sheets
- Web content
- Video and demo scripts
- Book descriptions and book editing
Samples of work created for clients:
Linda Barney wrote these white papers for Tabor Communications and the papers were published on HPCwire.
- Adaptive HPC Cluster Optimizes Next-Generation DNA Sequencing Workloads describes how QCT and Qumolo hardware and software solutions meet the computing and storage needs of high-performance DNA sequencing.
- "QCT UNIQPOD for Healthcare: An Optimized Converged AI/HPC Platform to Realize AI Medical Imaging" describes how QCT, Qumulo, and NVIDIA solutions aid medical organizations in medical imaging processing, analysis, and diagnosis for big data workloads.
- "How Colo Data Centers Can Prepare to Incorporate Direct Liquid Cooling"describes how CoolIT direct liquid cooling (DLC) solutions meet the thermal and processing needs of data centers running HPC, AI, and DL workloads.
Other work created by the Barney and Associates team:
- For HP, how the world is decoupling from traditional IT systems located on enterprise sites to an Emerging Global Cloud Ecosystem. The HP Helion Network: an emerging global cloud ecosystem.
- For Hewlett Packard Enterprise, a solution brief describing how the HPE Helion Cloud Network is enabling ISV growth by providing expanded access to cloud-based solutions and a marketplace for ISV cloud applications. HPE Helion Network enabling ISV growth.
- A case study for BridgeFront describing how their online eLearning tools are used in a hospital setting.
