Marketing

At Barney and Associates, we know the importance of effective marketing materials. We believe in grabbing the reader's attention and, at the same time, communicating the desired message. Our background as technical writing specialists combines an eye for accuracy with an ear for the right word. We can quickly grasp detailed technical product information and create web content, datasheets, white papers, articles and marketing collateral that effectively communicate even the most complex information. Barney and Associates provides the following types of marketing communication services:
  • Blogs, white papers, datasheets and product brochures
  • Case studies, success stories, solution briefs
  • Reviewer's Guides and scientific reports
  • Media and trade journal articles
  • Sales guides, web sales content and competitive sales sheets
  • Web content
  • Video and demo scripts
  • Book descriptions and book editing

Samples of work created for clients:

  • For HP, how the world is decoupling from traditional IT systems located on enterprise sites to an Emerging Global Cloud Ecosystem. The HP Helion Network: an emerging global cloud ecosystem.
  • For Hewlett Packard Enterprise, a solution brief describing how the HPE Helion Cloud Network is enabling ISV growth by providing expanded access to cloud-based solutions and a marketplace for ISV cloud applications. HPE Helion Network enabling ISV growth.
  • For Instantiations, how BEA uses RCP Developer to create quality software and a white paper on the CodePro AnalytiX product. How HRWorks used Instantiations' VA Smalltalk™ to create the HRworks web application that tracks and calculates travel expenses.
  • A case study for BridgeFront describing how their online eLearning tools are used in a hospital setting.
  • A white paper written for Kryptiq explaining how Kryptiq’s Advanced Auto-Indexing (AAI) software can be used for front desk scanning and indexing of medical documents to save clinical staff valuable time while reducing costs.

We turned to Barney and Associates to drive and develop marketing collateral for our emerging growth wireless company. I've worked with Linda Barney on projects at Intel and Tripwire, and knew we could depend on Barney and Associates to effectively get our messages out.
Josh Friedman, former CEO Eleven Wireless

I've worked with Linda Barney on a variety of writing projects for clients of all sizes Fortune 500 companies to small startups. She has an uncanny ability to take complex issues and break them down into understandable concepts.
Debby Caldwell, Director, Marketing Communications at Exterro Inc.
Side Bar Graphic - Communications, Writing, High Technology, Green Computing, EDA, Semiconductor, Healthcare, Government